Instagram AR NFTs

Meta wanted to find ways to differentiate their NFT offerings from similar products for collecting, viewing and sharing NFTs.

In collaboration with Instagram my team and I proposed enabling viewing of NFTs in AR using Meta’s Spark technology. Allowing collectors to bring their digital possessions into the real world in a way no other platform was offering.

I owned the end-to-end flow within camera as well as integration into entry points on IG for access to the user’s collection library, sharing, purchasing and creator attribution.
I created flows in Figma, and prototypes in Principle. I collaborated with a prototyper to create an interactive prototype in Unity.