The client was in desperate need of standing out, she wanted to tell her story but didn't know how. The client's previous logo was made on Canva and it was black and white, she did not have a branding, thus making her unrecognisable. The main problem was that people did not know that the client made food from healthy ingredients, and that was a real struggle for the client, making it almost impossible for her to attract customers in her niche. My main task was to fix those problems and attract as many customers as possible. With my solution we managed to attract more customers than expected and make her stand out.