The goal was to create an immersive experience for next-gen brands looking to level up their business. I designed event elements that offered inspiring conversations, in person problem-solving opportunities with business experts, and workshops with business solution experts. Attendees also had the opportunity to network, showcase their brand, and enjoy a happy hour. Overall, establishing a sub-brand style for this Brand Summit and communicating it through every different Summit was successful. Building, designing, crafting all the design pieces as well as arranging the flowers, with little to no vendors was a great way to get up from behind the screen and craft this event together.