Sanibel-Captiva Conservation Foundation | PSA Campaign

People don't know what they don't know. SCCF needed an attention-grabbing idea to educate and inspire beachgoers to change their behavior to protect coastal wildlife. We created an iconic visual that resonated with residents and tourists, delivering tips for making sure their beach trip doesn't harm vulnerable species.

The campaign launched to rave reviews from community stakeholders and the public, who are eager to help SCCF further its mission to protect and care for coastal wildlife.