In 2023, Boost Mobile launched Boost Infinite, a new kind of wireless network with a new king of phone plan. The only problem was low consumer confidence in the online-only purchase experience. This explainer video helped iPhone shoppers on Amazon and BoostInfinite.com overcome hesitancy and increased conversion rates almost immediately.
Alongside my ACD partner, Copywriter and Art Director team, I was hands-on in leading the creative strategy, concepting and script writing for this project.