Cold AF Supply and Operation Warm

With the 2018 Superbowl being held in Minneapolis, we wanted to be part of the action. Our team brainstormed and came up with the idea of hot hats delivered. We also partnered with Operation Warm to donate a winter coat for every hat purchased to a child in need. My role was social strategist on the project and worked with the team to support the deliver of the hats during the weekend.