Strategic Digital Marketing Plan for Video Communication Technology

Leveraged ABM for B2B by targeting key segments and utilized SEO, influencer marketing, and paid campaigns for B2C to drive user acquisition and brand visibility in the video email industry and achieve $10,000,000 in revenue.

As the lead marketer, I crafted a strategy to achieve 600,000 users with an 8% conversion rate for MailVox. For B2B, I focused on customer support teams, sales teams, and remote collaboration tool users. Using LinkedIn Sales Navigator for prospecting, we planned personalized demos and sales calls, targeting to generate $2,000,000 from high-ticket accounts.

For B2C, we focused on viral marketing through gamification, referral programs, and rewards. Our social media strategy aimed for a robust presence on all major platforms, leveraging user-generated content and influencer partnerships via InfluencerVox. Content marketing efforts included SEO, keyword research, backlink building, and producing high-quality blogs, whitepapers, and newsletters.

Additionally, we launched segmented email campaigns and retargeting ads. To drive sign-ups and optimize lead generation, we proposed SEM, Performance Max, and Meta campaigns.

This multi-faceted approach was designed to position MailVox as a leader in the video email communication industry.