PAVAN Liquor

Pavan was strategically positioned as a brand for retro glam. They challenged us to create incentives and a visual interactive environment conducive to social engagement.
Their launch website included a side-rail with a live Instagram feed, as well as videos of mixologists. We extended the experience to Facebook and deployed a PAVAN bus to Art Basel.

We also held a sweepstakes in conjunction with an influencer campaign throughout Miami and NY.
The result was thousands of FB likes, signups and event attendees creating a groundswell of brand awareness.