RFG+ CO Brand Guidelines

RFG Companies is a boutique wealth management company that helps helps ultra-high-net-worth individuals acquire health insurance and financial products for wealth transfer planning, business succession, and philanthropic efforts. I worked directly with the founder / CEO to rebrand all marketing efforts and create brand guidelines that accurately reflected their white glove service, level of sophistication, and creativity. This included renaming, a new logo, color palette, photography style, and more.