McDonald's Collector's Cups

We concepted, pitched and designed a limited edition set of McDonald's Collector's Cups featuring the most popular McD heirlooms from decades past. These film executions (part of a larger 360 campaign that featured social, experiential, OOH and package design), tell the story of how our cups came to be: giant heirlooms reemerging from people's thoughts and memories and making their way to McD to be immortalized on our cups.