HA/HS Feature Launch

Full funnel GTM campaign launching a new High Availability / Horizontal Scalability feature as part of CloudBees' Continuous Integration product. This campaign had a strong focus on developers using the open code platform, Jenkins. Note, the ads required a casual tone highlighting the day to day benefits of this feature update to drive user seat increases.

Project Roles
Copywriter, Content Strategist
Skills
Digital, Social Media Strategy
Media
Advertising
HA/HS Feature Launch
HA/HS Feature Launch
HA/HS Feature Launch
Support