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Outback Steakhouse Flaming Billboard

Outback asked us to come up with a simple billboard that told people that they now had the option to have their streak cooked over a wood-fired grill. So we said they should blow up a billboard. Then we created 108 billboards across the country that looked like they had been burned to a crisp. We also created a #FIREFAIL video of the flaming billboard to further sell the stunt.

Project Roles
Copywriter
Company
Outback Steakhouse
Skills
Copywriting, Social
Media
Billboards, Viral Films
Project Industries
Restaurant
Outback Steakhouse Flaming Billboard