Outback Steakhouse Flaming Billboard

Outback asked us to come up with a simple billboard that told people that they now had the option to have their streak cooked over a wood-fired grill. So we said they should blow up a billboard.

Then we created 108 billboards across the country that looked like they had been burned to a crisp.

We also created a #FIREFAIL video of the flaming billboard to further sell the stunt.