PEPSI New Visual ID

In partnership with the PepsiCo Design Center I had the privilege of contributing to the bold new visual identity for PEPSI North America. My role included helping to define and design the new system across packaging, equipment, and marketing touchpoints.

Project Roles
Art Director
Skills
Art Direction, Design
Media
Brand Guidelines, Key Art, Packaging
PEPSI New Visual ID
PEPSI New Visual ID
PEPSI New Visual ID
PEPSI New Visual ID
PEPSI New Visual ID
PEPSI New Visual ID
Support