Mount Sinai Brand Campaign

Mount Sinai recognized the unique pressures faced by women aged 45-64, often dubbed the “Chief Medical Influencer”in their families. They wanted to create a brand campaign that acknowledged these women and acknowledge the dual burden of worrying about their health and the wellbeing of their loved ones.

We helped them develop a 360 campaign, spotlighting singular moments or “micro-stories” that these women would relate to. Each film should depict subjects through a truthful and intimately personal lens. The aim to leave the audience with a feeling of “being seen” and supported, with a renewed sense of confidence and relief that someone is on their side.