Sappi Holiday Kit

Every year for over a decade, the Sappi Holiday Kit has been sent to designers, print industry professionals, and clients of Sappi Global as a thank-you for their commitment to and appreciation of design and high-quality, sustainable paper.
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To create this year's kit, our team at VSA Partners analyzed consumer trends, economic conditions, and the ever-evolving role of packaging in people's lives. We based our concept on the proverb “Good things come in small packages,” turning it into a playful fill-in-the-blank framework to showcase Sappi's paperboard qualities and printing techniques. We designed the kit to invite simplicity, creating delightful moments during the unboxing experience.

We were honored to win a 2024 PRINT award in the promotional design category for this piece.