Today, we observe a significant gap in the type/level of support financial service institutions provide to women in business. These gaps, therefore, present a large market opportunity for commercial banks to provide bespoke offerings to women-owned businesses.
It is because of the foregoing that we have designed ‘Her Fidelity’ to provide solutions that will meet the needs of women-owned businesses whilst guaranteeing high profitability for the bank.
Ultimately the goal of the brand is to build a strong Network, Community and Mentorship base for women in business.