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On She Goes

OnSheGoes
On She Goes was created as a platform for women of color to have a voice in the travel sector. It was also an opportunity to launch the publishing department at Wieden and Kennedy.

Our lean team of women created a design system that was low cost and easy to reproduce monthly. Collaborating with multiple WOC artists, illustrators, and writers, we created a library of photo assets, social posts, videos, podcasts, articles, and iconography.

Role: Art Director, Designer
Agency: Wieden + Kennedy
Creative team: Chen Liang, Serita Wesley, Dez Rameriez, Meron Mendahine, Amy Lam, Farin Nikdel, Rebecca Russell

Project Roles
Art Director, Designer, Design Director
Skills
Art Direction, Design, Adobe Illustrator, Adobe InDesign, Mixed Media, Procreate
Media
Advertising, Art, Brand Guidelines, Illustrations, Key Art, Logos, Photojournalism, Pitch Decks
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Support