Branding: Journeyman

In the realm of graphic design, each project represents an opportunity to tell a unique story and connect with the audience. In this instance, I present Journeyman, a branding concept for a hotel that aims to offer an authentic and memorable experience to its guests.

As a graphic designer, I took on the responsibility of developing every aspect of this proposal, from initial research to final art direction. This process allowed me to immerse myself in the essence of the hotel and its surroundings, identifying the emotions and sensations we wanted to evoke. Through a collaborative and reflective approach, each element of the branding was crafted to resonate with the identity of the place and its target audience.