Branding: Laufen Collective

Laufen Collective, a branding project that celebrates the deep cultural connection between cars and those who create and enjoy them. Cars are more than mere machines; they are the result of collaboration among engineers, designers, and mechanics, each contributing their passion to every vehicle. As Jeremy Clarkson aptly puts it, each person forges a unique relationship with their automobile.

Laufen Collective is envisioned as the ideal platform for collectors and automotive enthusiasts to explore, auction, and acquire the treasures they have always desired. The minimalist design of the logo abstracts the entrance of a garage into a rectangular shape, complemented by the side silhouette of a Lancia Delta, symbolizing the dream of a new collectible car.

As the brand designer and art director, I was responsible for every aspect of this project, from conceptualization to final execution.