Pandora Rebrand

The opportunity:
In 2016, Pandora faced a critical turning point. With new features and service tiers set to launch, the brand needed a complete refresh to align with our evolving identity and better reflect the music at the heart of our business.

The solution:
As part of a small in-house team, I helped develop a bold new brand system anchored by a redesigned logo and wordmark. We embraced a completely dynamic visual language that allowed our new P to capture what music looks like, no matter how niche the subgenre.