Pandora All-In Campaign

The opportunity:
In late 2019 Pandora launched a revamped app experience that focused on personalized recommendations and ease of use. Our in-house creative team was tasked with designing a disruptive campaign that would challenge pre-conceived notions of Pandora and bring lapsed users back to our service.

The solution:
I co-led the design and art direction of a $16M campaign spanning 9 US markets, collaborating with creative directors, a copywriter, and a motion graphics designer. The campaign centered around the message that Pandora is “all new, all you” and featured bold out-of-home placements, digital ads, TV spots, and a launch event with Halsey, live-streamed to a silent disco in Times Square. This effort successfully increased user registrations and awareness of the new app.