Facebook

Facebook
Perhaps one of WK’s largest undertaking and productions. Facebook Groups was a huge OOHH, digital/print campaign and Times Square block takeover.

After multiple rounds of testing the team approached me to create a design system for Facebook groups that met the needs of Facebook testing, didn’t compromise the creative vision, and could be applied to Facebook Global campaigns with our partnering WK global offices.

With Retouchers, designers and a full creative team on set at multiple locations we co-ordinated a large group working in real time with photographer Daniel Levitt. Much was done in post working with retouching, post production art direction, and design. I went on to art direct with writer Matt Bummel on other FB group pitches and projects.

Role: Art director, Designer, Design Director
Agency: Wieden + Kennedy
Photographer: Daniel Levitt
Art Producer: Grace Petrenka
Creative team: Ashley Davis Marshall, Dan Viens, Karen Zack, Chase farthing, will , Saskia Thompson, Greg Radich, Rob Mumford, Patrick Cahallan