😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- Jen Creative Director / Copywriter / Strategist
Don't Get McShammed (Jack in the Box)
McDonald’s ice cream machines are notorious for being constantly broken. Bad news for them. Great news for Jack in the Box.
We trolled McDonald's by placing our massive digital billboard directly across the street from our clown competitor, just in time for the release of Jack's new St. Paddy's Day Shake. In addition, we also took over McBroken (a site that solely exists to give real-time updates on McDonald’s broken ice cream machines).
As ACD, I helped write headlines for the billboard and oversaw naming, art direction, and integrated support for the campaign.
- Project Roles
- Copywriter, Creative Director
- Skills
- Conceptual, Environmental, Humor, Integrated, Interaction, Location, Outdoor, Street, Stunts, Creative Direction, Copywriting, Strategy
- Media
- Advertising, Key Art, Lettering, Naming, Billboards, Slogans, Campaigns
