America, F*ck Yeah (Trojan)

In 2020, we worked with Trojan to find out how COVID had affected Americans’ sex lives. After surveying people across the US, we discovered that we’re not so different after all, because in 2020 everyone really, truly got f*cked.

The assets were launched across Trojan’s social channels and released to the media as part of an earned initiative. And to give it an extra timely hook around the election, you know we slid some political puns in there, too.

As ACD, I worked hand-in-hand with strategy to identify the most compelling data. From there, I played a key role in naming the campaign, copywriting, overseeing design, and selling in creative to client.