Honest Apparel Co

I worked with a client to develop a brand identity for an apparel company focused on mental health awareness. The goal was to create a logo that embodied both transparency and integrity. I selected light colors and a simple color palette to convey openness and honesty, while the chosen font reflected the same clean, straightforward approach.

To achieve a strong visual presence without being overwhelming, I designed patterns and various logo iterations that utilized both thin and thick lines, playing with negative space to reinforce the idea of having nothing to hide. Given the brand’s mission to promote mental health in a playful and supportive way, I crafted a slogan that was both strong and inspiring, delivering an impactful message while maintaining a welcoming and approachable tone.