LEGION Bar and Grill

This project was developed for a client who wanted to establish a bar and grill in an old town in Arizona. I began by designing a custom typeface inspired by the existing painted sign on the building's exterior. The client envisioned incorporating artifacts and old war memorabilia into the space, and they wanted a tagline that reflected the historical elements within the bar.

To capture this, I created the tagline "Drink with History," connecting the theme of war artifacts with the bar’s atmosphere. For the brand’s color and texture palette, I chose elements that subtly referenced military standards, incorporating tones and textures reminiscent of army colors. This approach tied the aesthetic together, giving the brand a unique identity that honors both the history and the character of the establishment.