😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- Derek Creative Director / Copywriter / Strategist
Samsung: #powerawesome
To demonstrate the awesome 2-day battery life of Samsung Galaxy A we created a first-of-its-kind, interactive branded effect, pushing the technological limitations of the TikTok platform.
The gamified experience allowed TikTok’ers to “power up” by triggering motion capture points hidden around the screen.
TikTok’ers also created their own customized visual effects as they showed us how powered up their creativity is when backed by the awesome power of Samsung Galaxy A.
- Project Roles
- Creative Director
- Skills
- Conceptual, Content, Experiential, Interaction, Interactive, Management of Teams 10-20, Mobile, Social, Creative Direction, Strategy, Wrangling - Creatives, Cat Herding, Creative Strategy, Tech Strategy, Brand Strategy, Social Media Strategy , Human-Centered Design
- Media
- Advertising, Social Media Content, Social Media Copy, Music, Interaction Designs, Data Visualization, TikToks