Decades of violence destroyed Iraq’s hospitals and left children to die. Preemptive Love Coalition (PLC) has a proven process to save lives and remake the world. Mister Jones partnered with PLC, in the midst of exciting growth and on the cusp of further expansion, to grow their brand strategically and responsibly. We started with a year-end campaign, including print and interactive components, in addition to creative development, art direction, design and copywriting.