Telos Rebrand

Telos champions a pro-Israeli, pro-Palestinian, pro-peace approach to the I/P conflict. After operating out of the spotlight for years and anticipating a season of growth for the pro/pro/pro peacemaking movement, Telos embarked on a comprehensive rebrand to take their work to a broader, more public audience. We started from scratch on the visual identity for an organization with diverse partners dealing with an inherently senstive topic, paying particular attention to bring all key stakeholders into the discovery and creative development processes. We provided brand strategy, identity design, and art direction across a variety of print, digital and environmental marketing and communications pieces.