Social media strategy and design for a tech company

Problem:
Create social posts for LinkedIn, Facebook and Instagram that met the needs of 2 audiences:
• Fortune 500 CMOs
GOAL: To educate them on the company's digital marketing offerings

• Company employees
GOAL: To improve connection to company culture and improve employee morale

Solution:
Visually striking, branded posts on Instagram work as a consistent unit: conveying professionalism, an uplifting company culture, build brand trust and educate current and potential customers about offerings.

Impact:
445% increase in follower count
111% increase in engagement