Medicare Minutes

In advance of Medicare's Annual Enrollment Period, I collaborated with subject matter experts at the company to write, direct, and produce an 8-episode video series that helped our audience make key decisions regarding the future of their healthcare coverage under the Medicare program. In each episode, we tackled one complex aspect of Medicare in just three minutes or less. We put a marketing budget behind 2 of these videos, which went "viral" among our target audience on Facebook.