Virtual Internships Brand Refreshment 2024

Early Virtual Internships visual language could come across as overly formal and too corporate, which would discourage participation. A new visual identity is necessary to cater to three different audiences: businesses, universities/government, and students. Every one of these audiences has different communication styles, preferences, and expectations. It's crucial to preserve a consistent overall brand identity even when the message must be customized for each demographic. This entails striking a balance such that the visual language can change to suit the requirements of any group while maintaining a unified appearance and feel throughout all communications. The objective is to modernize the virtual internship's visual language in order to better communicate with a range of audiences while upholding a consistent corporate identity throughout all communications.