Capsule Wardrobe

For this project, my team and I brought back creator Michelle Norris to bring our capsule wardrobe concept to life. She showed our customers that you can create many cute looks with just a couple of bold wardrobe items.

I worked cross-functionally with production, strategy, copy, and marketing to ensure that the products and messaging was on brand and on budget. Based on the season's fashion line/assortment, I selected a curated list of options for Michelle to work with. We then went back and forth/collaborated on what the final looks would be. I wanted to make sure she was rocking her own style, and felt authentic to herself, so she included some accessories from Walmart's site that she adored.