The job was to create the first-ever branded pistachios campaign to combat bad press caused by a salmonella scare. We were asked to show people how much fun it is to open and eat pistachios. The campaign is still running today.
Project Roles
Copywriter, Creative Director
Skills
Art Direction, Celebrity, Comedy, Commercial, Conceptual, Editing, Humor, Integrated, Management of Teams 1-10, Post-Production, Creative Direction, Copywriting, Producing