😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- Kim Creative Director / Copywriter / Strategist
Beauty Explorers for Philips Beauty, Global
To establish itself as a legit beauty brand, Philips Beauty embarked on a journey to find, then celebrate, women who are beautiful in their own way. We did this through the lens of The Atlas of Beauty's Michaela Noroc, a photographer who travels the world capturing women in their purest expression. Traveling 50-plus countries over 4 years, Michaela has established herself as the ultimate beauty explorer — with a beautiful story of her own.
A Facebook-only intitiative, the #BeautyExplorers campaign launched with hero content then re-engaged viewers with full-funnel content that targeted the audience with the stories most relevant to them. All content drove to the Beauty Explorers landing page.
- Project Roles
- Copywriter, Creative Director
- Skills
- Commercial, Conceptual, Content, Digital, Film, Management of Teams 1-10, Mobile, Music, Social, Producing
- Media
- Advertising, Brand Films, Branded Content, Case Study Videos, Manifestos, Social Media Content, Social Media Copy, Taglines, Branding, Campaigns