Nespresso Sustainability

Recycling and sustainability is a tricky one for the little capsule with a bad rap. Consumers are skeptical, and corporate green-washing is rampant. For the first time in the brand's history, Nespresso fully embraced promoting its sustainability efforts and recyclability of their product. On social media. With the world free to comment.

For the "This is Nespresso. This is recyclable." campaign, we created 200-plus “infinitely looping" social assets that lived on the 3 main platforms and included videos, video + image carousels, IG stories and cinemagraphs. Launched on International Recycling Day, the campaign was adopted by 30+ markets and inspired important, transparent conversation.