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Alex and Ani. Cult classic product to a cult classic brand

Design lead to develop a vision, story and prototype of highly personal and expressive interactions that allows people to take real ownership of the Alex and Ani brand.

Project Roles
Creative Director, Product Designer
Skills
Conceptual, Integrated, Interactive
Media
Concept Art, Products - Digital, Prototypes
Project Industries
Fashion
Alex and Ani. Cult classic product to a cult classic brand
Alex and Ani. Cult classic product to a cult classic brand
Alex and Ani. Cult classic product to a cult classic brand
Alex and Ani. Cult classic product to a cult classic brand