Light No Fire

Hello Games tasked a team of designers at Elastic to develop a brand identity for their new game, Light No Fire. I explored many different typefaces and designed several lockups before arriving on the chosen one. I also created several different icons based on the client's needs. Ultimately, I designed several style frames that depict how the logo and a fully, rendered icon could coexist. One of these became the basis for the final animation of the game ident. This project was produced at Elastic.tv.