Tide Power Pods #LaundryLater Super Bowl LIV Social and Comms Plan

#LAUNDRYLATER STRATEGY

PLANNED SOCIAL:
Rapidly and intelligently harnessed moments to inject and help infuse “___ Now, #LaundryLater” into social conversations with high reach influencers, brands and partners during Super Bowl LIV.

REACTIVE SOCIAL:
Identified opportunities to respond to consumers and brands to create buzz-worthy moments that drive viewership of brand content and positive sentiment around the campaign.

EARNED:
Created media buzz around the spots that includes key messaging of doing laundry later, which is now possible with the solve of the NEW Power PODS launch, in addition to driving readers to join in on the “___ Now, #LaundryLater” conversation via their social channels.