Messy Bestie - Amazon Prime Video

Amazon Prime Video wanted to launch a series of new social handles for different genres on their streaming service. We were tasked with pitching on their unscripted, reality handle. In partnership with creative, influencer and strategy teams, we created @messybestiepv - the internet's bestie on all things TV. Through this campaign, we supported shows like Lizzo's Watch Out For The Big Grrrls and Making the Cut.
My role was to oversee the account, across the many different teams working on this project, as well as manage the social media team on everything from copy and tone of voice, to posting and social strategy.