MICHELOB ULTRA "SAVE IT, SEE IT"

Directed, casted and helped develop the campaign's broader story. How do we amplify women’s sports and empower women athletes? Visibility. And how do we get more visibility in our feeds? The save button, which just so happens to look suspiciously like the Michelob Ultra ribbon. When we hit save on women’s sports, we see more women’s sports. Michelob made a $100 million commitment to women's sports. This donation goes to the Women's Sports Foundation, funding sports-related costs and travel for young women.

Cannes Lions: 1 Silver, 1 Bronze
One Show: 1 Gold, 2 Silver, 2 Bronze Pencils
D&AD: Graphite & Wood Pencil
Clios: Gold