Bar Under the Sun - Graphic Design

Project Overview:
Bar Under the Sun, a lively venue known for its eclectic mix of craft cocktails, live music, and sun-kissed ambiance, partnered with The Swell Studio to elevate its brand through a comprehensive graphic design project. Our goal was to create visually striking and cohesive design elements that capture the vibrant energy of Bar Under the Sun, attracting both locals and tourists looking for an unforgettable experience.

Brand Icons:
We developed a set of custom brand icons that symbolize the essence of Bar Under the Sun. These icons are used across various brand materials, providing a consistent visual identity.

Design Elements:
The icons feature playful imagery such as sun rays, musical notes, cocktail glasses, and palm trees, reflecting the bar's fun and relaxed atmosphere.

Usage:
These icons are utilized on the bar’s website, social media, and promotional materials, helping to establish a strong brand presence.

New Menus:
Menus were crafted to highlight Bar Under the Sun’s diverse offerings while maintaining the brand’s vibrant personality.

Design Approach:
The menus feature a clean and easy-to-navigate layout with bold headings and enticing descriptions. Visual elements such as sunbursts and drink illustrations add a touch of whimsy. A separate section for seasonal specials and featured cocktails encourages customers to try something new with each visit.

Materials:
Durable, waterproof materials were used to withstand the outdoor setting, ensuring longevity and ease of maintenance.

Flyers and Brochures:
Flyers and brochures were designed to promote events, specials, and bar information, capturing the attention of potential patrons.

Design Features:
Eye-catching graphics and bold typography draw in viewers, while clear and concise information ensures effective communication. The design maintains brand consistency with the use of brand icons, color schemes, and playful illustrations.

Concert Posters:
Concert posters were created to promote Bar Under the Sun’s live music events, featuring local and touring artists.

Design Highlights:
Each poster is uniquely designed to reflect the personality and genre of the performing artist while staying true to the bar's brand identity.
Dynamic layouts, vibrant colors, and artistic illustrations make each poster a collectible piece for music lovers.

Blog Posts:
Engaging blog content was developed to enhance Bar Under the Sun's online presence and connect with its audience.

Content Strategy:
Blog posts cover a range of topics, including cocktail recipes, behind-the-scenes insights, artist interviews, and event recaps. This content not only entertains but also informs readers about the bar's unique offerings.

Visual Integration:
Each post features high-quality images and custom graphics that align with the brand’s aesthetic, making the content visually appealing and shareable.

Conclusion:
The graphic design project for Bar Under the Sun successfully elevated the brand’s visual identity, creating a cohesive and engaging experience across all touchpoints. By integrating custom brand icons, new menus, flyers, brochures, concert posters, and blog posts, The Swell Studio helped Bar Under the Sun strengthen its position as a go-to destination for entertainment and relaxation in Coastal Bend. The result is a vibrant and memorable brand that captures the spirit of endless summer fun.