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Gold's Gym
An iconic brand with a very strong – but very dated and polarizing – image posed a challenge. "Know Your Own Strength" became a platform that nodded to the heritage of strength, but also broadened the definition of what it means to be strong.
- Project Roles
- Art Director, Creative Director
- Company
- McKinney
- Skills
- Art Direction, Broadcast, Creative Direction, Social
- Media
- Advertising, Commercials - Broadcast, Commercials - Radio, Documentaries, Events, Illustrations, Logos, Manifestos, Pitch Decks, Posters, Retail Designs, Social Media Content
- Project Industries
- Health/Pharma
