How to turn a brand's YouTube channel into popular media

ask of appealing to such an emotional segment as sports fans? To do this, Lava Media and MEIZU turned to the capabilities of YouTube.

The football history of Lava Media and MEIZU began when MEIZU became the general sponsor of the Krasnodar football club, and videos shot by the agency with the team’s players were shown on the Match TV channel. Lava Media and MEIZU began preparing to recruit an army of new fans of the brand with the launch of the YouTube channel “Football with MEIZU.”