Marriott "Travel Brilliantly"
In September 2012, Marriott Hotels wanted to be known as being more than just a ubiquitous hotel chain. With one of the world’s busiest e-commerce sites and locations all over the globe, the brand desperately needed to be bolder.
At Grey, I worked on the new business pitch - we changed Marriott from being less about hospitality and more about travel. We won the pitch and “Travel Brilliantly” continues to be the brand’s global mantra.
- Project Roles
- Art Director
- Art Direction
- Branded Content, Commercials - Broadcast, Advertising, Branding
- Project Industries
- Advertising, Lifestyle