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Marriott "Travel Brilliantly"

In September 2012, Marriott Hotels wanted to be known as being more than just a ubiquitous hotel chain. With one of the world’s busiest e-commerce sites and locations all over the globe, the brand desperately needed to be bolder. At Grey, I worked on the new business pitch - we changed Marriott from being less about hospitality and more about travel. We won the pitch and “Travel Brilliantly” continues to be the brand’s global mantra.

Project Roles
Art Director
Company
Grey
Skills
Art Direction
Media
Branded Content, Commercials - Broadcast, Advertising, Branding
Project Industries
Advertising, Lifestyle
Marriott "Travel Brilliantly"