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AT&T's A Gift Money Can't Buy

Instead of begging and whining to get what they want this holiday season, we gave kids a more effective, subtle way to convince mom and dad that they deserve a smartphone under the tree: Bribes.

Project Roles
Copywriter, Creative Director
Company
AT&T
Skills
Brand Strategy, Copywriting, Creative Direction, Film, Interactive, Social, Conceptual
Media
Brand Films, Interaction Designs, Social Media Content, Microsites
Project Industries
Advertising, Entertainment, Media, Retail, Technology
AT&T's A Gift Money Can't Buy