Hanes' End the Smelfie
The sniff test. Everyone’s done it. A little lift of the arm. A wafting of the nose. New Fresh IQ technology from Hanes eliminates this “Smelfie”. Working with The Martin Agency, we created a 360 campaign dedicated to getting the word out to Millennial men about Fresh IQ and get their nose out from under their arms.
- Project Roles
- Copywriter, Creative Director
- Comedy, Conceptual, Copywriting, Creative Direction, Film, Integrated, Social
- Advertising, Brand Films, Branded Content, Commercials - Broadcast, Commercials - Video, Social Media Content
- Project Industries
- Advertising, Fashion, Lifestyle, Packaged Goods, Retail