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Hanes' End the Smelfie

The sniff test. Everyone’s done it. A little lift of the arm. A wafting of the nose. New Fresh IQ technology from Hanes eliminates this “Smelfie”. Working with The Martin Agency, we created a 360 campaign dedicated to getting the word out to Millennial men about Fresh IQ and get their nose out from under their arms.

Project Roles
Copywriter, Creative Director
Comedy, Conceptual, Copywriting, Creative Direction, Film, Integrated, Social
Advertising, Brand Films, Branded Content, Commercials - Broadcast, Commercials - Video, Social Media Content
Project Industries
Advertising, Fashion, Lifestyle, Packaged Goods, Retail
Hanes' End the Smelfie