DEGREE MEN MARCH MADNESS

2016 NCAA March Madness
In support of Degree's Every Move Counts campaign, we created a social program that capitalized on the big tournament moments with real-time content and drove its movement story with a first-of-its-kind analytics program that measured fans directly in the stadium.

Lightwave terminology videos
We created pre-tournament content to set the stage to educate our audience about Lightwave. Most people will not be familiar with what G-Force, Stillness or Silence means when we post about them during March Madness. This content will serve as a way to seed the creative before, during and after the tournament.

Lightwave terminology social posts

March Madness Hype videos
We needed to create excitement, anticipation and desire for the upcoming tournament. So we created these videos to transport our audience into the game through sound design and dramatic footage.