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Tecate Light - Launch
Tecate Light is a light beer with Mexican attitude and a bold flavor. To launch the beer in the States, I introduced The Black Eagle.
- Project Roles
- Copywriter, Creative Director
- Company
- Saatchi & Saatchi
- Skills
- Conceptual, Copywriting, Creative Direction
- Media
- Brand Films, Commercials - Broadcast, Social Media Content, Social Media Copy