Confidential New Biz Pitch

The brand is a revolutionary therapy for endometriosis, a painful condition that affects a majority of women globally.
These millennial women-centric campaigns (HCP and consumer).won the business for the agency.
The essence of empowerment and the visual and verbal voice established in the pitch is now articulated in the brand campaign.

A market shaping campaign targeting HCPs, making them aware that certain symptoms are a part of endometriosis.